How it works: Each administration creates White House-specific accounts for its staffers that include their names followed by a number designating the administration they work for. "Staff may purchase Twitter Blue on their personal social media accounts using personal funds," he added.There are ongoing trials for the program that we are monitoring, but we will not enroll in it," Flaherty wrote. "Twitter’s enterprise service, Verification for Organization, does appear to provide organization-association verification.Those companies will be charged $1000 monthly and will be designated with a gold check mark.īe smart: The White House says it will not pay to be verified as an organization, and it won't reimburse staff who purchase Twitter Blue on their personal social media accounts. Companies and businesses that wish to pay for verification on the enterprise level can do so on behalf of their official accounts and some employees.In his email, Flaherty noted that per Twitter’s updated policies, Twitter will no longer be able to guarantee verification for federal agency accounts that do not meet its new eligibility requirements.Some White House officials, like the President and Vice President, will likely continue to be verified with a grey checkmark, but an administration source said it's unclear at this time exactly which officials will retain grey checks. Official organizations, such as the White House and some government officials, will continue to be verified with a grey check mark, Twitter said.The company has been warning users with legacy verified accounts that in order to retain their blue check marks, they would need to pay for them via Twitter Blue, Twitter's new $8 monthly subscription service that allows anyone who pays to be verified with a blue check mark.The guidance, which was sent internally to White House staffers, doesn't necessarily apply to government agencies, but a source familiar with White House plans said it may send guidance to some agencies and departments in the future.Ĭatch up quick: Elon Musk announced earlier this month that Twitter will begin removing legacy verified check marks on April 1.Thus, a blue check mark will now simply serve as a verification that the account is a paid user," White House director of digital strategy Rob Flaherty told staffers in an email sent Friday afternoon. Verification, combined with the designated Twitter profiles, helped to ensure the public could trust those messages.ĭetails: "It is our understanding that Twitter Blue does not provide person-level verification as a service. Why it matters: Official White House staffers rely on their verified accounts to inform the public on behalf of the administration. The White House will not pay to have its staff's official Twitter profiles continue to be verified, according to guidance issued to staffers via an email obtained by Axios.
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